The End of Energy Obesity

Peter Tertzakian, Keith Hollihan

The End of Energy Obesity
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Product details

Published8th June 2009
ISBN9780470502754
Price£24.00
Print ISBN9780470435441
eISBN9780470502778
Authors,
PublisherWiley
Edition1st edition
Pages318
LanguageEnglish
Subjects:Economics, finance, business & management
BIC:K
BISAC:BUS000000
123Library ID:7234
Format:eBook

eBook Overview

Praise For The End of Energy Obesity

"Peter Tertzakian has succeeded once again. He outlines a visionary approach to meeting the serious challenges of the world's projected population growth, continued economic growth, and increasing living standards. This book is a clarion call to policymakers, business leaders, and energy consumers everywhere."
Guy Caruso, Senior Advisor, CSIS, Washington, D.C. (former Administrator, U.S. Energy Information Administration)

"Peter Tertzakian is one of the great energy thinkers of our time. In this compelling book, he examines the factors that will drive global energy demand and addresses the critical energy issue of our time: How can mankind bring its ever-growing demand for energy under control?"
Hal Kvisle, CEO, TransCanada Corporation

"Anyone interested in understanding the forces that drive conflict and instability when it comes to energy should read Peter Tertzakian's important book, The End of Energy Obesity. Mr. Tertzakian makes it clear that the road ahead is difficult but not impossible. For those interested in how to attack the energy problem today for a better future, this is a must-read book."
General John P. Abizaid (Ret.), former Combatant Commander, U.S. Central Command, and member of the SAFE Energy Security Leadership Council

"The End of Energy Obesity is a fresh look at a pressing problem . . . thought-provoking writing that's a must-read for those concerned about the way forward for the industrialized world."
The Honourable Peter MacKay, Minister of Defence and Minister for the Atlantic Gateway, Government of Canada

"Peter Tertzakian's prose is fun to read, and the analogies are so apt. For anyone concerned about how we go on an energy diet, this book is a must-read."
Matthew R. Simmons, Chairman, Simmons & Company International, author of Twilight in the Desert: The Coming Saudi Oil Shock and the World Economy

"This book explores the critical role networked IT solutions play in changing the way energy is used and delivered. The network truly becomes a platform for monitoring and managing energy consumption in a much more efficient way, and we expect the benefits to accelerate as the network becomes more pervasive. Tertzakian shows the reader how networked collaboration technologies such as TelePresence can enable powerful, face-to-face interactions while reducing our energy appetite and carbon footprint."
John Chambers, Chairman and CEO, Cisco

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Table of Contents

The End of Energy Obesity: Breaking Today's Energy Addiction for a Prosperous and Secure Tomorrow
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1
Contents7
Acknowledgments9
Introduction
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11
A New Vocabulary
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14
Part I: THE MAKING OF OUR ENERGY APPETITE
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21
Chapter 1: After the Banquet
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23
The First Principle of Energy Consumption
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26
The Way We Live
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29
Breaking the First Principle
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31
Chapter 2: Whetting the Energy Appetite
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39
1776: A Pivotal Year
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41
Producing a Break Point Innovation
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43
Compelling Qualities
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45
Electrifying the World
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47
A Car in Every Driveway
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49
Birth of an Industry
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51
The Insistence of Comfort, Luxury, and Plenty
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55
Chapter 3: The First Principle of Energy Consumption
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59
The Way We Eat
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59
WealthyWorld and WantingWorld
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61
The First Principle and the American Dream
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68
Getting Everyone on the Scales
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71
Chapter 4: The World’s Factory
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75
The Second Banquet
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77
The Power of Wealth
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82
The Hidden Consumption of the Middle Class
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85
A Two-Sided Principle
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88
A Common Tragedy
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92
Part II: ELUSIVE SOLUTIONS
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95
Chapter 5: Breaking Our Energy Diet
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97
Dietary Evolution
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100
Two Heart Attacks and a Menu Change
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104
A Restrictive Menu
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108
In Need of a Break Point Innovation
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111
Chapter 6: Price and Value
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115
More Inconvenient Truths
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116
Nine Energy Attributes
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120
Price, Value, and Relative Utility
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127
The Tenth, Overlooked Attribute
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129
The Perfect Garden
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133
Chapter 7: Eating Our Efficiencies
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135
The Rebound Effect
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137
The Rebound Effect Today
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140
Like the Energizer Bunny
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145
Chapter 8: Complex Carbons
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147
Subordinating Policies, the Right Way up
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150
Chapter 9: The Maddening Allure of the First Principle
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157
That 70’s Show: A Sitcom We’ve Seen Before
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158
Fast-Forward to Today
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161
What Next?
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164
Part III: THINKING OUT OF THE BOX
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165
Chapter 10: The Asymmetry Principle
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167
Our Mind-Set at Our Command
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169
An Absurd Yet Compelling Offer
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170
Wasted Kernels
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172
Stepping through the Asymmetry
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173
Our Asymmetrical Roads
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177
The Alternative Energy Source of the Future
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180
Asymmetry on Walden Pond
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182
Chapter 11: Beyond Nostalgia
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185
The Technology Bug
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187
iPhone versus Prius
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189
Nostalgic Innovation
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191
Four Nonenergy Energy Trends
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194
A Car Is Still a Car
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199
Chapter 12: Conservation 2.0
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201
The Resurrection of Personal Virtue
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203
A Price for Everything
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204
Clever Homes
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207
Smarter Roads, Too
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212
A Future That’s Already Here
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213
Chapter 13: Dissolving Distance
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215
The Great Mash-Up
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218
Virtualization
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220
Virtually Everything
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227
Tele-office
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228
The Next Productivity and Entertainment Miracle
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233
Chapter 14: A Low-Carb, Highly-Scalable Diet
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235
The Diet of a Distant Past
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237
The Beginning and End of the Euphoric Era
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238
Game-Changer
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240
The Unconventional Third Act
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242
The Low-Carb Substitute
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244
Fuel of the Future
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246
Chapter 15: The Energy Health Craze
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249
Shining Lights
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251
Top Runner
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253
Reasons to Cycle
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256
The First Principle Beaten
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257
Different Shapes and Sizes
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258
American Health Check
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260
Prescreening and Avoiding the Next Health Scare
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267
Epilogue: Leadership on the Commons
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269
Notes
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285
Glossary291
Bibliography
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299
Books
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299
Articles
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303
About the Author309
Index311